VT Fitness is live

Launch

VT Fitness is live

VT Fitness went live today at vtfitness.co.uk. It is a fitness platform our team designed around a single idea: the app should do the boring parts, so the member only has to do the training.

Most fitness apps ask you to type. Weigh the chicken, look up the macros, find the right entry, log it, repeat. Nine days out of ten that is the reason people stop. So we started from the admin, not the exercise.

What it does

  • Photo food logging. Take a picture of the meal. The app identifies it and fills in the macros.
  • Body composition from any source. Point the camera at a screenshot from any smart scale app, or at a printed clinic report, and the readings go in.
  • Wearables that actually arrive. A full pipeline from the band through Health Connect and the native app into the API, carrying steps, calories, weight, body fat, sleep, heart rate, blood oxygen and temperature.
  • One honest number per metric. Fifteen metrics, each resolving against a chosen source with a lossless fallback, so a missing watch does not leave a hole in the chart.
  • Walks and runs in the background. GPS tracking that keeps going with the screen off.
  • Works like an app, installs like a page. A progressive web app, plus a native build sharing the same API.

Where the AI is, and where it is not

We did not sprinkle AI over a fitness app. We worked out which jobs it is genuinely better at than a human with a keyboard — recognising a meal, reading a report, looking up a macro, writing a coaching note — and we gave it those four. It does not decide anything about a member’s training on its own.

That split is also the pricing. AI is the only difference between free and paid. Logging, tracking, wearables, charts, GPS and history are free, and stay free. We are not charging anyone for a progress graph.

The part we take most seriously

A fitness app holds health data, and health data is special category data under UK GDPR. VT Fitness is hosted in the UK, consent is renewed every twelve months, and health, nutrition and profile data is wiped thirteen months after consent lapses. Nothing is sold and nothing goes to advertisers.

Read the full case study, including the bugs we hit and what each one taught us.